Free Workshop
The Profitable Spa Menu Reset
A free 45-minute workshop for spa & wellness operators
Wednesday April 22nd | 1PM CST | Virtual Workshop
Most spa menus grow through accumulation rather than intention.
A treatment added after a trade show, a brand partnership that brought three new facials, a seasonal wrap that never got removed. Over time, the complexity quietly costs you more than you realize.
One of my clients, Heather, had a beautifully designed signature treatment ranking seventh in booking frequency, a top-booked massage running at 8% profit margin, and 60% of website visitors leaving without booking anything. Her spa looked healthy. But the menu was working against her.
Two months after her menu reset, her signature moved from seventh to second. Revenue increased 18% without adding a single appointment. She recovered $45,000 in profit she had simply been leaving on the table.
In this free 45-minute session, by drawing on my twenty years of work with properties like Fontainebleau, Omni, and Ritz-Carlton, I will walk you through how to see your menu the way Heather learned to see hers: with clear eyes, honest numbers, and real conviction about what deserves to stay.
About Your Host
Hi, I’m Leah Crump! As a trusted luxury wellness advisor, thought leader and author with decades of experience, I focus on designing personalized strategies that seamlessly integrate wellness, hospitality, and luxury. I believe that true luxury lies in the details, and I love collaborating with hotels and individuals to enhance their spa and wellness programs. My approach combines creative problem-solving with industry insights, and the utilization of my vast network, ensuring that each recommendation is both innovative and practical.
