By Leah Crump

There’s a common misconception that consulting—especially in the spa and wellness space—is just “advice for hire.” But let’s be real: spa consultants don’t just give opinions; they provide strategic solutions, revenue-generating insights, and problem-solving expertise honed over years of experience.

Yet, too often, I see talented consultants undervaluing their services, pricing themselves based on what they think clients will pay rather than what their expertise is truly worth. So, can we normalize pricing spa consulting services at the level they require?

Why Your Consulting Work Is More Valuable Than You Realize

A well-structured spa consulting business isn’t just about offering guidance—it’s about delivering transformation. Clients don’t hire you because they need vague advice; they hire you to solve their most pressing business problems, streamline operations, enhance guest experiences, and, most importantly, increase profitability.

When you price yourself too low, you’re not just leaving money on the table—you’re signaling to potential clients that your work isn’t as impactful as it truly is. And trust me, it is impactful.

Here’s why:

🔎 You’re offering high-level strategy, not just ideas. Clients aren’t paying for your thoughts—they’re paying for the years of industry knowledge, trial and error, and experience you bring to the table.

🔎 Your expertise saves businesses from costly mistakes. A single misstep in spa operations, menu design, or staffing can cost thousands. Your consulting fee pales in comparison to the financial losses you help clients avoid.

🔎 You deliver long-term, revenue-generating results. The best consultants don’t just offer quick fixes; they create sustainable strategies that help businesses thrive well beyond their contract period.

Finding Your Niche = Finding Your True Value

One of the biggest mistakes I see consultants make? Trying to be everything to everyone. Spa consulting is a broad field—your magic lies in your niche. The more specific and clear your niche, the more confidently you can price your services.

Some of the most successful spa consultants I know have carved out unique niches, including:

•   Luxury resort spa development – Advising high-end properties on spa design, signature services, and operational efficiencies.
•   Sustainability and green spa consulting – Helping spas implement eco-friendly practices that align with modern consumer demands.
•   Profitability and revenue optimization – Specializing in pricing structures, retail strategies, and financial analysis.
•   Tech and software integration – Assisting spas in choosing and implementing booking systems, AI-driven personalization, and digital marketing tools.
•   Wellness tourism consulting – Designing wellness retreats, destination spa packages, and holistic travel experiences.

When you define what sets you apart, pricing becomes less about guessing and more about confidently stating, This is what I charge because this is the impact I create.

Pricing With Confidence: Attracting the Right Clients

Let’s get one thing clear: clients who truly understand the value of spa consulting will not hesitate to invest. The ones who balk at your pricing are often the ones who don’t yet grasp the full return on investment.

When you confidently price your services:

✅ You attract high-quality clients who respect your expertise.

✅ You eliminate the need for constant justification or discounting.

✅ You create a sustainable business model that prevents burnout and inconsistency.

Instead of asking, What will people pay? shift your mindset to:

•   What’s the financial impact of my expertise on their business?
•   What’s the cost of them NOT working with me?
•   What do I need to charge to deliver my highest-level work without feeling overworked?

Ready to Charge What You’re Worth? Let’s Do This Together.

Building a profitable, sustainable consulting business isn’t about guessing your worth—it’s about strategically structuring your offers, packaging your expertise, and communicating your value with confidence.

That’s exactly what we’re covering in my Spa Consultant Mastermind, launching April 7. If you’re ready to refine your niche, structure your pricing, and attract high-value clients, this is your invitation.

Comment “Mastermind” below or DM me for details!